Audi of America Launches a New Vehicle Brand

Audi of America really outdid themselves at the 2017 New York International Auto Show. While other automakers were busy debuting new models, Audi of America unveiled a whole new vehicle brand: Audi Sport. Over the next two years, eight Audi Sport models will be released. Each one will offer an optimal balance of innovation, quality, and out-of-this-world driving dynamics.

Scott Keogh, Audi of America president, was on hand for the announcement, saying: “Audi is a brand built on progress, and for us, racing has been the lab where so much of that progress has been made. With the launch of Audi Sport in the U.S., we are excited to offer our customers even more products that benefit from the same developments and technologies first used in motorsport.”

Three existing Audi models are already part of the prestigious brand: the 2017 Audi RS 7, the 2017 Audi R8, and the 2017 Audi R8 V10 Spyder. You can test drive all three here at Keyes Cars near Los Angeles, CA. Several of the new models that will be joining these have already been announced. First up will be the all-new 2018 Audi TT RS. The 2017 Audi RS3 will make its U.S. debut, followed by the soon-to-launch 2018 Audi RS 3. And the 2018 Audi RS5 Coupe, launching in the first half of 2018, will sport an all-new 2.9-liter TFSI® V6-biturbo engine with 450 horsepower and 443 pound-feet of torque.

We’re always on the lookout for the latest and great from our favorite automakers, like the Audi brand. And Keyes Cars is always your one-stop shop for all the latest vehicles from those brands. So get excited for Audi Sport. We’ll see you soon for a test drive.